Introduction

Car rental industry has emerged as one of the important components of the Tourism Industry. With the proliferation of the automobiles, every traveller, be it business or leisure, desired mobility with privacy and independence. This is exactly what this industry provides and it has grown at a faster pace since 1970s and in the current market, has emerged an industry with USD 100 billion turnover. This course aims at aspirant in this industry to provide them a complete overview of the industry, its operations, marketing, standards and the future. The course will help aspirant to get an entry to this booming industry.

What you will learn

• Introduction to Car Rentals
• Car Rental Operators
• Fleet Management
• Car Rental Products & Packages
• Self-Driven Car Rentals
• Chauffeur Driven Car Rentals
• Operations at Rental Location
• Accounting & Automation
• Fleet Cabs
• Marketing of Car Rentals
• Careers in Car Rental Industry

Learning Outcomes

After completing this course, you should be able to:

• Understand the concept of Car Rental and its evolution
• Know different Car Rental Operators and their Business Models
• Learn about how fleet acquisition, planning and management
• Gain knowledge of industry association and the standardization brought
• Gain knowledge of different products offered by the Car Rental Industry
• Understand the tariffs offered and standard packages created by the industry
• Gain knowledge of self-driving car options and their evolution
• Know about Chauffeur and the career of Chauffeur with duties and responsibilities
• Understand the organization of a typical Car Rental Outlet
• Gain knowledge about how the MIS reports provide the right information to the management
• Understand automation of the Car Rental Operations
• Understand the concept of mobile App based fleet cabs and its evolution
• Gain knowledge of operations of the Fleet cabs
• Know the channels of marketing for the Car Rental Operators
• Understand how digital marketing concepts help the car rental operators
• Learn different careers in Car Rental industry, their duties and responsibilities
• Know about job functions of Car Rental Executive and the Fleet Managers